LinkedIn is a popular social media platform, but with a difference. It is the ultimate space for professionals to connect and access big opportunities to boost their careers. We can call it a vast networking platform for professionals, managers, and executives.
Having a functional LinkedIn profile is half the job; optimizing its potentials is the other half. You are most likely here because you have done half the job – as a LinkedIn profile owner. Now, let’s do the other half.
Below are a few proven tips on how you can build a stronger LinkedIn profile and position yourself for the next level.
1 – Maximize your cover photo and headline.
That space right under your name on your LinkedIn profile is where your headline goes. What you put in this space says a lot about what you are all about. The best headline is one that clearly reflects you, your goals, and your interests. Since it is one of the first things visitors to your profile will come across, you should make it enticing so that they are forced to stick around to learn more about you.
Likewise, the cover photo is a large piece of real-estate most people tend to ignore or underuse. You can put that space right under your profile picture to good use by making a bold statement about you and your skills or business. If you have a website, a side-hustle, an ongoing project, or a proposal, they should be right on your cover photo.
2 – Kill your summary.
Your LinkedIn summary should not be a mashed-up story of your travails in your chosen industry or profession. Instead, it should be a write-up that piques the interest of your audience. An excellent cover photo and headline are best accompanied by a killer summary.
A well-written profile summary should drive action. Depending on what you want to drive, convert your summary into a pitch that highlights the value you bring to your audience and why you want to connect with other people on the platform.
With just a glance at your summary, your audience should know who you are, what you do, how you can help their business and the numbers behind your results.
3 – Create a customized URL.
It is quite easy to get people to visit your profile with a customized URL. Many people will struggle to get familiar with a LinkedIn profile link that ends in several numbers. But it is easier for a person to familiarize with a profile URL customized to your name – for instance, linkedin.com/in/yourname.
It is easy to create a customized LinkedIn profile URL. LinkedIn has created a special blog post to guide you through the entire process. You can check out the blog here.
4 – Recommendations
Recommendations on LinkedIn profiles are two-sided. You can write recommendations and request recommendations from people in your network. Interestingly, people who visit your website can see both.
You can write recommendations for your colleagues you have worked with in the past. Likewise, you can ask your colleagues or superiors to write recommendations based on their previous engagements with you. Strong recommendations will increase your chances of landing the hob opportunities, clients, and other engagements you might be interested in on the platform.
5 – Other things
A few other things that may make the difference in your LinkedIn profile include:
- Adjusting your public profile so that people who are not connected to you can see it.
- Creating your profile in another language.
- Updating your location
- Adding or updating your contact information.
- Removing jargon from your profile.
- Taking a skills assessment.
- Sharing relevant content from your feed.
- Joining relevant conversations.
Your LinkedIn Profile is your window to the corporate world.
Anyone or any company that wants to work with you will most likely want to learn more about you. And what better place is there to look you up than the world’s largest professional network with over 250 million members?
You can optimize our LinkedIn profile to work for you using the tips we have provided above. Considering the platform’s potentials, now is the time to start leveraging your LinkedIn profile to the max.