While most e-commerce store owners know about the existence of email marketing, only a few are leveraging the channel to maximize their sales. Email marketing is all about using emails to drive sales for businesses, which in this case, is an e-commerce store.
Whether you are sending an introductory email to announce your offer to your mailing list or executing a carefully designed email sequence based on customer’s actions on your store, you are essentially implementing email marketing strategy.
Read on to learn how you can boost your e-commerce sales using email marketing.
6 Hacks to Maximize Ecommerce Sales Via Email Marketing
1. Build a thriving list
Building the perfect email list is crucial to having a successful email marketing campaign. There are different ways to build a list. For instance, you can set up a ‘pop up’ on your site to entice people to sign up for your email list in return for a coupon or discount. Alternatively, you can run a contest that requires people to submit their emails while signing up. You can also make customers submit their emails as a requirement for accessing your store.
Whichever option you adopt, the goal is to get as many people on your email list without going against their privacy.
2. Stay compliant with all regulations.
Privacy is now a major concern in the digital world. There is an increasing need for companies and businesses to adhere to privacy and safety standards in their relationships with customers. Most customers assess the privacy framework of any store or brand before submitting their email or making a purchase.
Asides from a well-secured store, you should ensure that your email service provider is compliant with all the necessary privacy regulations.
3. Personalize your content and campaigns.
The first step in personalizing your campaigns is to segment your customers. This way, you can create different emails for each segment of customers. Interestingly, customers usually appreciate personalized email content instead of generalized versions.
Other aspects of personalization include using first names, adopting personalized subject lines, providing product recommendations based on user activities or interests.
4. Adopt a friendly layout and design.
Customers will most likely engage with emails and their content if the design and layout are easy to navigate across all devices. For best results, adopt a branded layout for all your emails. This will not only make your emails unique but also contribute to the perceived value of your brand.
Easy-to-read emails with concise content laced with strategic call-to-actions are proven to get customers or subscribers to take the desired actions.
5. Introduce major incentives.
A proven way of getting existing customers to make a purchase is to offer irresistible offers and discounts only via email. This move will keep more customers on your email list because no one wants to miss out on exclusive deals.
You may also offer discounts for customers with abandoned shopping carts. With an online cart abandonment rate of 78%, you can get more customers to take action by converting their abandoned carts into purchases through a special abandoned cart emails series.
6. Include social proof.
It is no news that customers trust the words of other customers. This is why you should include more customer reviews and testimonials in your emails. Having such social proof in place can increase your sales conversions.
For every email about featured products, add a few reviews underneath with relevant quotes highlighting how the products have helped the previous customers.
Finally, while all of these hacks are proven to perform positively, it is best to test and see what works best for you at any point in time. Likewise, always assess the performance of your email campaigns to see what works and what you need to improve.