Email Marketing

How to Maximize E-commerce Sales Using Email Marketing

How to Maximize E-commerce Sales Using Email Marketing 1920 900 svetdigital

While most e-commerce store owners know about the existence of email marketing, only a few are leveraging the channel to maximize their sales. Email marketing is all about using emails to drive sales for businesses, which in this case, is an e-commerce store. 

Whether you are sending an introductory email to announce your offer to your mailing list or executing a carefully designed email sequence based on customer’s actions on your store, you are essentially implementing email marketing strategy.

Read on to learn how you can boost your e-commerce sales using email marketing. 

6 Hacks to Maximize Ecommerce Sales Via Email Marketing

 

1. Build a thriving list

Building the perfect email list is crucial to having a successful email marketing campaign. There are different ways to build a list. For instance, you can set up a ‘pop up’ on your site to entice people to sign up for your email list in return for a coupon or discount. Alternatively, you can run a contest that requires people to submit their emails while signing up. You can also make customers submit their emails as a requirement for accessing your store.

Whichever option you adopt, the goal is to get as many people on your email list without going against their privacy. 

2. Stay compliant with all regulations.

Privacy is now a major concern in the digital world. There is an increasing need for companies and businesses to adhere to privacy and safety standards in their relationships with customers. Most customers assess the privacy framework of any store or brand before submitting their email or making a purchase. 

Asides from a well-secured store, you should ensure that your email service provider is compliant with all the necessary privacy regulations. 

3. Personalize your content and campaigns.

The first step in personalizing your campaigns is to segment your customers. This way, you can create different emails for each segment of customers. Interestingly, customers usually appreciate personalized email content instead of generalized versions.

Other aspects of personalization include using first names, adopting personalized subject lines, providing product recommendations based on user activities or interests.

4. Adopt a friendly layout and design. 

Customers will most likely engage with emails and their content if the design and layout are easy to navigate across all devices. For best results, adopt a branded layout for all your emails. This will not only make your emails unique but also contribute to the perceived value of your brand.

Easy-to-read emails with concise content laced with strategic call-to-actions are proven to get customers or subscribers to take the desired actions. 

5. Introduce major incentives. 

A proven way of getting existing customers to make a purchase is to offer irresistible offers and discounts only via email. This move will keep more customers on your email list because no one wants to miss out on exclusive deals. 

You may also offer discounts for customers with abandoned shopping carts. With an online cart abandonment rate of 78%, you can get more customers to take action by converting their abandoned carts into purchases through a special abandoned cart emails series. 

6. Include social proof. 

It is no news that customers trust the words of other customers. This is why you should include more customer reviews and testimonials in your emails. Having such social proof in place can increase your sales conversions.  

For every email about featured products, add a few reviews underneath with relevant quotes highlighting how the products have helped the previous customers.

Finally, while all of these hacks are proven to perform positively, it is best to test and see what works best for you at any point in time. Likewise, always assess the performance of your email campaigns to see what works and what you need to improve. 

If you are not ready to experiment with your email campaign, you can work with Svetdigital.com We are a full-service digital marketing company offering email marketing as a service

5 Social Media Tips For New Businesses

5 Social Media Tips For New Businesses 1920 900 svetdigital

Social media has grown into our day-to-day lives. Businesses of different sizes across various industries now maximize these platforms to promote their business and get the best possible results. With over 5 billion active users on Facebook, Twitter, Instagram, and co, social media offers an excellent medium for businesses to connect with more people, build awareness, and drive sales. 

Are you starting a new business, or you already have one in its early days? Read on as we discuss how you can leverage social media to increase your chances of succeeding in your niche or industry.

Proven Tips To Improve Your New Business Via Social Media

Tip 1 – Understand your target audience. 

There are several social media outlets – Instagram, Pinterest, YouTube, Google+, LinkedIn, Twitter, Facebook, and more. As a new business looking to be present on social media, it is important to know who your target audience is and where you can best reach them. 

Do comprehensive research to see which social media platforms contain most of your target audience, and focus on these platforms. Save your time and efforts by avoiding the platforms with little or no presence of your target audience. 

Tip 2 – Create a clear plan.

Like every other important business activity, using social media to grow your new business requires a concrete plan. Come up with clear, achievable goals from scratch, and work towards achieving them. For starters, you may want to increase brand awareness on platforms where you can find your target audience. After this, you can work on increasing leads and traffic to your website. 

Overall, your social media plan must resonate with your overall communication plan and adapt to a possible shift in the market. It must also leave room for regular assessment to see how well you are performing with your goals. 

Tip 3 – Stay current.

There is always a larger conversation going on in the social media space. You must stay informed about these current events and create valuable, relevant, and timely content on them to drive your brand awareness. 

Always look out for trending topics on the major social media platforms, perhaps by using the #hashtag feature on Twitter, Facebook, and Instagram. Your social media content should reflect the current buzz about your service or product in relation to the larger conversation. 

Tip 4 – Be authentic and consistent.

Post valuable content regularly, never miss a schedule, even if it is just a few times in a week. Being consistent makes it easier to measure the effectiveness of your posts accurately. Your posts should be scheduled based on your target audience. For instance, posting during the lunch break is best to capture the attention of 9-5 workers. 

While it is great to take advantage of the trend or ongoing buzz, it is important to be unique. You want to create a personality your audience can easily and quickly attach to your brand. Your social media personality should be consistent, authentic, and, more importantly, match your brand.

Tip 5 – Monitor and adjust your strategies.

The most effective way to assess your social media efforts is to monitor your social media accounts. This enables you to identify your strong and weak points and makes it easier to refine your strategies to ensure improved results.

A few social media platforms have inbuilt analytics tools. If such is not available on your chosen social media platform, you can use any of the various social media monitoring tools for the same purpose. 

Finally, if you are unsure how and where to start on social media as a new business, you can consider hiring a digital marketing companyFeel free to contact us at SvetDigital.com to save your time while driving excellent results. 

How to Brand Your Business on a Budget

How to Brand Your Business on a Budget 1920 900 svetdigital

Every business requires proper branding. Contrary to popular view, branding does not have to cost any business an arm and a leg. You can successfully brand your business while on a budget. All you need is a strategy that helps your target understand and support your brand. So, if this is what branding is all about, why do you have to spend a fortune showing your customers who you are, what you do, and how you do it?

This post discusses how you can brand your business by providing you with low-budget branding ideas that actually work. So, without wasting time, let’s get to it.

Low-Budget Branding Ideas That Work

 

1. Ensure a strong and consistent social media presence.

We have witnessed a massive increase in the relevancy of social media over the past few years. Top companies now hire Social Media Managers – experts who exclusively oversee their social media channels.

This is understandable, considering the wide reach and influence of social media – you can reach millions of people with just one post. But the biggest advantage of social media is that it is free to use. Regularly engaging your audience can help build your brand image and attract more potential customers.

2. Develop a defined brand identity.

Branding goes beyond creating an aesthetically pleasing logo and website. It includes your values and mission as a brand, your approach to service delivery and customer satisfaction, as well as the look and feel of your visual assets.

So, how do you define your brand identity? Start by understanding who you are; who your target customers are; carve out a unique point of difference; and get visual with your branding. Visualizing your brand entails creating a logo, business card, website, and brand style guide. Other additional branding assets may include corporate letterhead and product packaging.

3. Put out the right content.

Branding involves content. Despite your low advertising budget, putting out the right content can make you a subject matter expert. This is called content marketing. It provides you with an avenue to exhibit your industry expertise and position yourself as the go-to resource in your niche or field.

Another way content marketing strengthens your branding is that it helps to build a strong brand voice. Your content will continuously show your customers who you are and what you are all about.

4. Create excellent partnerships.

Partnering with the right brands and customers, you have worked with can help your branding efforts. These partnerships help build increased trust between you and your new customers. For instance, if an already established brand introduces your brand to a new client, chances are they will extend the same level of trust to you and make you their go-to brand for the service or products you offer.

5. Prioritize customer satisfaction.

Your duty to customers is not limited to providing your services or products. You must stay in touch with your customers regularly and get their feedback on how well you have met their needs and expectations through your services or products.

This is a proven way of connecting and staying connected to your customers. You will also gain a sterling reputation, which fuels a seamless “word of mouth” campaign to drive your brand into new audience territories. The more your satisfied customers talk about your brand, the higher the number of new customers you attract.

You Can Build Your Brand On A Budget

With our discussions so far, you will agree that it is possible to build a brand, despite being on a budget successfully. Yes, it is quite demanding, but the rewards are well worth it. It all starts with knowing your audience and develop a way to cater to them and meet their needs properly.

If you are looking for help to build your brand, you can reach out to us, we will be glad to assist. 

5 Tips to Take Your LinkedIn Profile to the Next Level

5 Tips to Take Your LinkedIn Profile to the Next Level 1920 900 svetdigital

LinkedIn is a popular social media platform, but with a difference. It is the ultimate space for professionals to connect and access big opportunities to boost their careers. We can call it a vast networking platform for professionals, managers, and executives.

Having a functional LinkedIn profile is half the job; optimizing its potentials is the other half. You are most likely here because you have done half the job – as a LinkedIn profile owner. Now, let’s do the other half.

Below are a few proven tips on how you can build a stronger LinkedIn profile and position yourself for the next level.

1 – Maximize your cover photo and headline.

That space right under your name on your LinkedIn profile is where your headline goes. What you put in this space says a lot about what you are all about. The best headline is one that clearly reflects you, your goals, and your interests. Since it is one of the first things visitors to your profile will come across, you should make it enticing so that they are forced to stick around to learn more about you.

Likewise, the cover photo is a large piece of real-estate most people tend to ignore or underuse. You can put that space right under your profile picture to good use by making a bold statement about you and your skills or business. If you have a website, a side-hustle, an ongoing project, or a proposal, they should be right on your cover photo.

2 – Kill your summary.

Your LinkedIn summary should not be a mashed-up story of your travails in your chosen industry or profession. Instead, it should be a write-up that piques the interest of your audience.  An excellent cover photo and headline are best accompanied by a killer summary.

A well-written profile summary should drive action. Depending on what you want to drive, convert your summary into a pitch that highlights the value you bring to your audience and why you want to connect with other people on the platform.

With just a glance at your summary, your audience should know who you are, what you do, how you can help their business and the numbers behind your results.

3 – Create a customized URL.

It is quite easy to get people to visit your profile with a customized URL.  Many people will struggle to get familiar with a LinkedIn profile link that ends in several numbers. But it is easier for a person to familiarize with a profile URL customized to your name – for instance, linkedin.com/in/yourname.

It is easy to create a customized LinkedIn profile URL. LinkedIn has created a special blog post to guide you through the entire process. You can check out the blog here.

4 – Recommendations

Recommendations on LinkedIn profiles are two-sided. You can write recommendations and request recommendations from people in your network. Interestingly, people who visit your website can see both.

You can write recommendations for your colleagues you have worked with in the past. Likewise, you can ask your colleagues or superiors to write recommendations based on their previous engagements with you. Strong recommendations will increase your chances of landing the hob opportunities, clients, and other engagements you might be interested in on the platform. 

5 – Other things

A few other things that may make the difference in your LinkedIn profile include:

  • Adjusting your public profile so that people who are not connected to you can see it.
  • Creating your profile in another language.
  • Updating your location
  • Adding or updating your contact information.
  • Removing jargon from your profile.
  • Taking a skills assessment.
  • Sharing relevant content from your feed.
  • Joining relevant conversations.

Your LinkedIn Profile is your window to the corporate world.

Anyone or any company that wants to work with you will most likely want to learn more about you. And what better place is there to look you up than the world’s largest professional network with over 250 million members?

You can optimize our LinkedIn profile to work for you using the tips we have provided above. Considering the platform’s potentials, now is the time to start leveraging your LinkedIn profile to the max.

Do you seek professional help in social media marketing and advertising? Feel free to contact us at SvetDigital.com We are waiting for you to help!

How to Build Your Email Marketing Strategy

How to Build Your Email Marketing Strategy 1920 900 svetdigital

Whether you are a small business owner or runs an established brand, it is important to always connect with your audience to achieve your business goals. One of the most effective ways of doing this is email marketing.

Email is one of the most powerful communication tools in the digital marketing world. Experts believe you get up to 40% return on investment for every dollar you spend on sending emails. But to achieve this feat, you need a plan.

Read on to learn how to create an email marketing strategy that delivers the desired results in 2021.

Step 1 – Identify your goals

Goals are the first thing to set on your digital marketing journey. For best results, we recommend that you set a SMART goal. “SMART” here is an acronym that stands for Specific, Measurable, Attainable, Realistic, and Time-bound. Whatever your intention is, it must align with these five prerequisites.

That said, here are some business-specific goals you may consider for your email marketing strategy:
  • Building an email list
  • Increasing your email open rates or click-through rates
  • Minimizing unsubscribes and spam complaints
  • Increasing the number of your email subscribers
  • Obtaining and implementing subscriber feedback

Whichever you decide to go with, ensure that the goal is realistic and attainable based on the number of resources at your disposal.

Step 2 – Identify your target audience

Email marketing is not a one-cap-fits-all strategy. You must understand who your target audience is – this is the only way to get the right message across to them. Your ideal subscriber persona will guide your subsequent steps regarding who you focus on with your strategy.

When building your customer persona, define them by gender, age, marital status, interests, industry, goals, problems they face, possible solutions, and the content type they prefer.

Step 3 – Choose the right email service provider

You need an email marketing company to work with on this journey. While there are several options out there, you should ensure that you work with a company that checks all the essential boxes to ensure a successful email marketing campaign.

The ideal email service provider must allow you to create and send easy and aesthetically-pleasing emails, provide you with tons of email templates, offer pre-built email reports and email automation, and make available the essential email marketing features.

Step 4 – Grow your list efficiently

You need an email list before you can send emails. Chances are you already have a list, but you can always grow it from scratch. To do that, you must come up with a list-growing strategy that works. We often recommend that people stick to permission-based email opt-in strategies, which involves putting a signup form on the company’s social media pages and website and introducing pop up forms on their website.

Step 5 – Track your results and analyze performance

Performance measurement is crucial to a successful email marketing strategy. You need to know how well your strategy is doing by assessing the content performance, areas for improvement, quality of your email list, and the best-performing lead source. You should also focus on the open rate, the delivery rate, the click-through-to-open rate, and the opt-out rate.

These metrics help you to make the right improvements at the right time to stay on track with your digital marketing goals.

Start Building Your Email Marketing Strategy Today!

Email marketing can either be a DIY or an outsourced aspect of your business. If you are looking to handle it all by yourself, the steps below will definitely help you get started. Alternatively, you can reach out to us, we will be delighted to help you set up and run a successful email broadcasting.

4 Tips for Creating SEO Friendly Content

4 Tips for Creating SEO Friendly Content 1920 900 svetdigital

You have definitely heard of the famous line, “Content is King.” Yes, that is true. But here is a more accurate line – “SEO-Friendly Content is King!” Search engines have become the go-to content repository for internet users who want an answer to a question or more information about a topic.

Therefore, every content we are putting out there must be made with the search engines in mind. And this is how we came about Search Engine Optimized Content. SEO-friendly content has become a failsafe means to grow business while keeping your marketing budget down.

Enough of the introduction; let’s get down to business. Do you want to create SEO-friendly content for your website or business? Here are some helpful tips you should consider.

1. Introduce Sub-Headers

It is more convenient to write lumps of sentences into a whole big paragraph. But that is detrimental to the SEO endgame. You can only get maximum SEO impact when you use sub-headers correctly. Sub-headers are necessary to make your content easy to read, such that a user can just skim through to get the relevant information.

More importantly, the search engine robots favor content with sub-headers because they want their users to get the most relevant content prepared in a user-friendly way.

2. Choose and use keywords wisely

You are probably not hearing about keywords for the first time – they are the backbone of SEO. So, it is essential to identify the right keywords to be used in your content before you start writing. This can be a tedious process when done manually, but thanks to Keyword Research Software like Ubersuggest, Google Keyword Planner, Ahrefs Keywords Planner, Moz Keyword Explorer, and others, you can get things done faster and easier.

Once you have the keywords, introduce them strategically and naturally in your content to achieve positive results.

3. Add external links

By external links, we mean links to previously published content, also called backlinks. Search engines consider backlinks when ranking a web page. SEO-friendly content is expected to have a few internal and external backlinks.

You can also drive traffic across your own domain by adding the links to your older content in the new post. Alternatively, you can focus on other reputable domains to improve the credibility of your content. While at it, avoid broken links and do not cram keywords into the anchor texts to those links.

4. Write to capture search intent

Writing to capture search intent is about knowing what the searcher is looking for when they type their query into the search engine bar and creating content that answers such queries. Searchers usually want to find information on a topic or an answer to their question (your keywords), they want to learn how to take a certain action (your titles), or find a place to go to on the internet to find a certain resource that helps them (your website).

The ideal SEO-friendly content must capture these essential search intent categories.

Start Creating SEO-Friendly Content Today!

SEO-friendly content can come in different forms – product pages, blog posts, articles, lists, guides, videos, infographics, slideshows, directories, or even glossaries. In any case, you should observe the basic SEO rules for each type of content to make them suitable for the search engine involved.

Do you seek professional help in creating SEO-friendly content for your brand website? Feel free to contact us at SvetDigital.com We will be happy to help.

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