You have definitely heard of the famous line, “Content is King.” Yes, that is true. But here is a more accurate line – “SEO-Friendly Content is King!” Search engines have become the go-to content repository for internet users who want an answer to a question or more information about a topic.
Therefore, every content we are putting out there must be made with the search engines in mind. And this is how we came about Search Engine Optimized Content. SEO-friendly content has become a failsafe means to grow business while keeping your marketing budget down.
Enough of the introduction; let’s get down to business. Do you want to create SEO-friendly content for your website or business? Here are some helpful tips you should consider.
1. Introduce Sub-Headers
It is more convenient to write lumps of sentences into a whole big paragraph. But that is detrimental to the SEO endgame. You can only get maximum SEO impact when you use sub-headers correctly. Sub-headers are necessary to make your content easy to read, such that a user can just skim through to get the relevant information.
More importantly, the search engine robots favor content with sub-headers because they want their users to get the most relevant content prepared in a user-friendly way.
2. Choose and use keywords wisely
You are probably not hearing about keywords for the first time – they are the backbone of SEO. So, it is essential to identify the right keywords to be used in your content before you start writing. This can be a tedious process when done manually, but thanks to Keyword Research Software like Ubersuggest, Google Keyword Planner, Ahrefs Keywords Planner, Moz Keyword Explorer, and others, you can get things done faster and easier.
Once you have the keywords, introduce them strategically and naturally in your content to achieve positive results.
3. Add external links
By external links, we mean links to previously published content, also called backlinks. Search engines consider backlinks when ranking a web page. SEO-friendly content is expected to have a few internal and external backlinks.
You can also drive traffic across your own domain by adding the links to your older content in the new post. Alternatively, you can focus on other reputable domains to improve the credibility of your content. While at it, avoid broken links and do not cram keywords into the anchor texts to those links.
4. Write to capture search intent
Writing to capture search intent is about knowing what the searcher is looking for when they type their query into the search engine bar and creating content that answers such queries. Searchers usually want to find information on a topic or an answer to their question (your keywords), they want to learn how to take a certain action (your titles), or find a place to go to on the internet to find a certain resource that helps them (your website).
The ideal SEO-friendly content must capture these essential search intent categories.
Start Creating SEO-Friendly Content Today!
SEO-friendly content can come in different forms – product pages, blog posts, articles, lists, guides, videos, infographics, slideshows, directories, or even glossaries. In any case, you should observe the basic SEO rules for each type of content to make them suitable for the search engine involved.
Do you seek professional help in creating SEO-friendly content for your brand website? Feel free to contact us at SvetDigital.com We will be happy to help.